LEGO® Brand

We work to protect, develop and leverage the full potential of the LEGO idea and brand across all the entities. Each entity has a dedicated role in supporting the overarching LEGO Brand Vision – to be a Global Force for Learning through Play.

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The LEGO Group

Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world’s leading manufacturers of play materials and provides unique play experiences to children of all ages.

Today, the LEGO Group employs more than 27,000 colleagues and the products are sold in more than 100 countries.

The LEGO Group is owned by KIRKBI A/S (75%) and the LEGO Foundation (25%). 

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Merlin Entertainments

Merlin Entertainments is Europe’s leading and the World’s second-largest location-based attraction operator. The company operates the LEGOLAND® parks founded by Godtfred Kirk Christiansen in 1968, the LEGOLAND® Discovery Centres and Midway Attractions among a number of other activities. KIRKBI owns 47.5% of Merlin Entertainments.

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For more than 40 years LEGO Education has been working with teachers and educational specialists to deliver playful learning experiences that bring subjects to life in the classroom and make learning fun and impactful. They have a wide range of physical and digital educational resources that encourage students to think creatively, reason systematically and release their potential to shape their own future.

LEGO Education offers hands-on, cross-curricular STEAM solutions for early learning, primary and secondary education, competitions, and after-school programs.

LEGO House

LEGO® House, "Home of the Brick", is the world's largest playhouse in Billund - the hometown of the LEGO brick. 12,000 m2 large and filled with 25 million LEGO bricks, LEGO waterfalls and giant animals and plants. The house offers experiences for children of all ages, who want to develop creatively and explore the endless possibilities for learning through play through the LEGO brick.

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LEGO Foundation

The LEGO Foundation aims to build a future in which learning through play empowers children to become creative, engaged, lifelong learners. We are dedicated to re-defining play and re-imaging learning to ensure children build the broad set of skills they need to thrive and succeed.

The LEGO Foundation strives to bring play and learning through play to children around the world by working to redefine play and re-imagine learning.

The LEGO Foundation owns 25% of The LEGO Group.