KIRKBI has a long-term investment profile and wants to act as a responsible investor with a high ethical standard. This is reflected in the way we conduct our business and in the way the companies we invest in are operated. On this basis, we will act as a good member of society and support the LEGO brand and the long term value of the assets.

In that regard KIRKBI has identified certain industries that it simply does not invest in at all: Tobacco, armament and adult entertainment.