With KIRKBI Fundamentals serving as the compass for everything we do, responsibility is at the core of our business. Through the three Promises to people, to partners and to the planet, we aim to create a positive impact through responsible ownership and investments.
KIRKBI’s main objective is to support a sustainable future for the family ownership of the LEGO brand through generations. We are driven by a strong set of values and a purpose of enabling the Kirk Kristiansen family to reach as many children in the world as possible with a meaningful play experience.
To do so, environmental, social and governance matters are at the core of our business. Furthermore, as KIRKBI grows, we wish to increase transparency towards all our stakeholders on how we progress on raising the bar further on responsible business operations. This calls for an externally recognised framework for expressing our expectations for responsibility.
We continuously strive to develop the Promises approach and refine how we live them – and always with a longer-term orientation in mind. In KIRKBI’s Annual Report, we have outlined how we invest and our processes for people development within KIRKBI together with some of the results we have achieved. You can find the most recent report here.