Corporate Responsibility - Our Promises

With KIRKBI Fundamentals serving as the compass for everything we do, responsibility is at the core of our business. Through the three Promises to people, to partners and to the planet, we aim to create a positive impact through responsible ownership and investments. 


  • People Promise – Succeed together: To enable execution of the business strategy and to build the long-term health of the company – we believe people and values make the difference.
  • Partner Promise – Mutual value creation: To build partnerships that enhance mutual value creation, entail openness and trust – partners should feel energised and inspired from their involvement with KIRKBI.
  • Planet Promise – Positive impact: To create a positive impact on the planet through responsible investments and ownership – a commitment to society to keep earning a trusted position.

KIRKBI’s main objective is to support a sustainable future for the family ownership of the LEGO brand through generations. We are driven by a strong set of values and a purpose of enabling the Kirk Kristiansen family to reach as many children in the world as possible with a meaningful play experience. 

To do so, environmental, social and governance matters are at the core of our business. Furthermore, as KIRKBI grows, we wish to increase transparency towards all our stakeholders on how we progress on raising the bar further on responsible business operations. This calls for an externally recognised framework for expressing our expectations for responsibility.


During 2018, we prepared to sign up to the UN Global Compact, the world's largest corporate sustainability initiative and in January 2019, the sign up was completed. As a signatory, KIRKBI will support the UN Global Compact's 10 principles in the areas of human rights, labour, environment and anti-corruption, thereby reinforcing the company's commitment to responsible business practices.

We continuously strive to develop the Promises approach and refine how we live them – and always with a longer-term orientation in mind. In KIRKBI’s Annual Report, we have outlined how we invest and our processes for people development within KIRKBI together with some of the results we have achieved. You can find the most recent report here.