Merlin Entertainments plc is Europe’s leading and the world’s second-largest visitor attraction operator. At the end of December 2016, Merlin operated 117 attractions in 24 countries across 4 continents. The aim for Merlin Entertainments is to deliver memorable experiences to over 65 million visitors worldwide.
Merlin Entertainments operates through three operating groups: LEGOLAND® Parks, Resort Theme Parks and Midway Attractions, using a number of international brands including SEA LIFE, Madame Tussauds, the Dungeons, LEGOLAND Discovery Centres and the Eye.
Midway Attractions are predominantly indoor attractions located in city centres or resorts providing visits of shorter duration. Resort Theme Parks are standalone national brands generally aimed at families, teenagers and young adults.
The seven LEGOLAND resorts across Europe, USA and Asia offer a unique LEGO® themed experience for families with children often including highly themed accommodation and based on interactivity, imagination and family fun. In the 16 LEGOLAND Discovery Centres across Europe, USA and Asia, families with young children are offered an indoor, interactive and immersive experience.
Merlin Entertainments plc is a listed company on the London Stock Exchange. KIRKBI is a significant shareholder of Merlin Entertainments plc with a 29.8 % interest.