Business Areas

KIRKBI A/S is the Kirk Kristiansen family’s holding and investment company. KIRKBI is centered around the business areas 'strategic assets' and the 'investment portfolio' with support functions to support the business areas, the owner family and associated foundations. 

Strategic Assets
The strategic assets include the ownership of LEGO ® trademarks and 75 % ownership of the LEGO Group, where the LEGO Foundation owns the remaining 25 %. Another strategic asset is the 29.8 % ownership of Merlin Entertainments plc that among other activities owns the LEGOLAND ® Parks and LEGOLAND Discovery Centres.

Furthermore, renewable energy is an important strategic investment area for KIRKBI. The primary reason behind the investments is to support the LEGO Group’s 2020 goal of balancing its global consumption of energy with renewable energy.

Investment Portfolio 

The investment portfolio includes long-term investments in companies such as Falck A/S, Minimax Viking GmbH and ISS A/S. Moreover, the investment portfolio includes real estate investments in Denmark, UK, Germany, the Czech republic and Switzerland together with a portfolio of fixed income investments, quoted equities and private equity funds.

KIRKBI has a long-term investment profile and wants to act as a professional and responsible investor with high ethical standards. 

Support Functions
We have support functions, which assist the business areas, the Kirk Kristiansen family and the associated foundations (the LEGO Foundation and Ole Kirk’s Foundation).