A family-owned holding & investment company

KIRKBI A/S is the holding and investment company of the Kirk Kristiansen family. Common to all our activities is our values, spirit, promises, aspiration and mission as described in the KIRKBI Fundamentals. Read more about our Fundamentals here.


In addition to a broad investment portfolio and a long-term profile, KIRKBI A/S owns the LEGO® brand and the majority of the Kirk Kristiansen family’s joint activities, including the majority shareholding in the LEGO Group and a significant shareholding in Merlin Entertainments plc, which among other activities owns the LEGOLAND® parks and LEGOLAND® Discovery Centers.


In KIRKBI, we have a long-term investment profile. We build a sound financial foundation on ongoing value creation to support the KIRKBI Fundamentals and inherently the shared mission across the entire LEGO ecosystem - the LEGO Group, the LEGO Foundation, LEGO Education and KIRKBI. 


Corporate responsibility is integrated in our Fundamentals and the three Promises to people, to partners and to the planet. In all investments and engagements, we want to ensure high ethical standards. On this basis, we strive to be a responsible owner-company and partner, and to deliver sustainable value creation that enables an attractive total risk-adjusted return.


Read more about the promises to people, partners and the planet here.