A family-owned holding & investment company

KIRKBI is the Kirk Kristiansen family’s private holding and investment company founded to promote a sustainable future for the family ownership of the LEGO brand through generations. 


Our work is focused on three fundamental tasks all contributing to enable the Kirk Kristiansen family to succeed with the mission to inspire and develop the builders of tomorrow: 


We work to protect, develop and leverage the LEGO brand across all the family entities. We are committed to a long-term and responsible investment strategy to ensure a sound financial foundation for the family’s activities. And, we are dedicated to support the family members as they prepare for future generations to continue the active and engaged ownership as well as supporting their private activities, companies and philanthropic work.  


KIRKBI’s strategic activities include 75% ownership of the LEGO Group. Besides, KIRKBI has a 29.6% ownership of Merlin Entertainments plc and investments in renewable energy. The company’s investment activities also include significant long-term investments in companies such as ISS, Nilfisk, Falck, Välinge and Ladis+Gyr as well as real estate investments in Denmark, Switzerland, Germany and the UK. 

Read more about our business areas.