A family-owned holding & investment company

KIRKBI A/S is the holding and investment company of the Kirk Kristiansen family. Common to all our activities is our dedication to quality, entrepreneurship and caring for people.


In addition to a broad investment portfolio, KIRKBI A/S owns the LEGO® brand and the majority of the Kirk Kristiansen family’s joint activities, including the majority shareholding in LEGO Group and a significant shareholding in Merlin Entertainments plc, which among other activities owns the LEGOLAND® parks and LEGOLAND Discovery Centers.


KIRKBI has a long-term investment profile and wants to act as a responsible investor with a high ethical standard. This is reflected in the way we conduct our business and in the way the companies we invest in are operated. On this basis, we will act as a good member of society and support the LEGO brand and the long term value of the assets.


Our long term investment approach reflects an ambition to build value across asset classes. In addition, we aim for sustainable value creation that can enable an attractive total risk-adjusted return.