Merlin Entertainments plc is Europe’s leading and the world’s second-largest visitor attraction operator. At the end of December 2017, Merlin operated 124 attractions in 25 countries across four continents.
The aim for Merlin Entertainments is to create a high growth, high return, family entertainment company based on strong brands and a global portfolio that is naturally balanced against the impact of external factors. It delivers memorable experiences to over 66 million visitors worldwide.
Merlin Entertainments operates through three operating groups: LEGOLAND® Parks, Resort Theme Parks and Midway Attractions, using a number of international brands including SEA LIFE, Madame Tussauds, the Dungeons, LEGOLAND Discovery Centres and The Eye.
Midway Attractions are predominantly indoor attractions located in city centres or resorts providing visits of shorter duration. Resort Theme Parks are stand-alone national brands generally aimed at families, teenagers and young adults.
The eight LEGOLAND resorts across Europe, USA and Asia offer a unique LEGO® themed experience for families with children often including highly themed accommodation and based on interactivity, imagination and family fun. Also in the 18 LEGOLAND Discovery Centres across Europe, USA and Asia, families with young children are offered an indoor, interactive and immersive experience.
Merlin Entertainments plc is a listed company on the London Stock Exchange. KIRKBI is a significant shareholder of Merlin Entertainments plc with a 29.7 % interest.