LEGO Ventures

LEGO Ventures explores investment opportunities at the intersection of Play, Learning and Creativity to leverage and develop the original LEGO® Idea and support the LEGO brand mission ‘to inspire and develop the builders of tomorrow’.


During 2018, LEGO Brand Group, KIRKBI and the Kirk Kristiansen family made important decisions about the future direction for the LEGO brand. One clear red thread was ultimately found: The LEGO® Idea, with its play, creativity and learning proposition is unique and more relevant than ever. Fully delivering on this core idea represents an opportunity to make a difference for children and families across the world, today and in the future.


During 2018, LEGO Ventures was established as a natural next step following the establishment of LEGO Brand Group. LEGO Ventures is founded on the belief that the LEGO Idea can be used for far more than we can presently imagine and the purpose of LEGO Ventures is to explore investment opportunities in the intersection of play, learning and creativity – opportunities, which leverage and develop the LEGO Idea and support the LEGO brand mission ‘to inspire and develop the builders of tomorrow’.


Investment approach

LEGO Ventures focuses on investment opportunities within four key spaces:

  • Education Technology - Bringing playfulness into every classroom
  • Life skills for the 21st Century - Prepping the heroes of tomorrow
  • New Play Spaces - Rethinking play experiences for modern day realities
  • Creative Making - Unleashing every child’s creative super powers

The LEGO Venture investments are managed by a dedicated in-house team.