Business Areas

KIRKBI is centred around three business areas - strategic activities, investment activities and support functions. 

With these business areas, we focus on the development and ownership of the Kirk Kristiansen family’s strategic activities, ensuring financial security and delivering highly professional support - and always to deliver on KIRKBI's aspiration: 

To enable the Kirk Kristiansen family to succeed with the mission through generations and to create a positive impact through responsible ownership and investments. 

Strategic Activities

In KIRKBI, we have the following strategic activities:

Strategic activities managed by LEGO Brand Group

  • 75% ownership of the LEGO Group – the LEGO Foundation owns the remaining 25%. 
  • 29.7% ownership of Merlin Entertainments plc that among other activities operates the LEGOLAND® Parks and LEGOLAND Discovery Centres. 
  • 100% ownership of LEGO® and LEGOLAND® trademarks. 

Read about LEGO Brand Group.

Strategic activities – Renewables

  • Investments in renewable energy to support the commitment of the Kirk Kristiansen family and the LEGO Group towards balancing the Group’s global energy consumption with renewable energy, while at the same time delivering attractive long-term returns on investment. 

Investment Activities

The investment portfolio includes long-term investments in companies such as ISS, Nilfisk, Välinge and Falck. 

Moreover, the investment portfolio includes real estate investments in Denmark, UK, Germany, the Czech Republic and Switzerland together with a portfolio of fixed income investments, quoted equities and private equity funds. 

KIRKBI has a long-term investment profile and wants to act as a professional and responsible investor with high ethical standards. 

Support Functions

KIRKBI has various support functions such as HR, Finance, Legal and Communication, which assist the business areas and the Kirk Kristiansen family as well as provide administrative support to the associated foundations LEGO Foundation and Ole Kirk’s Fond