Who are we?

KIRKBI Business Areas

Who are we
  • 75% ownership of the LEGO Group
  • 36% ownership of Merlin Entertainments Group, owner of a number of entertainment activities including the LEGOLAND® Parks and LEGOLAND Discovery Centers
  • 100% ownership of KIRKBI Invest A/S, including all LEGO trademark rights via its subsidiary LEGO Juris A/S, plus a number of investments in bonds, quoted equity,  real estate and private equity
  • 100% ownership of INTERLEGO AG in Switzer- land, a real estate investment company
  • Other activities include airplanes, security company, hotel, domicile & residential real estate.

Vision
Our vision is to be one of the best managed family owned holding companies with strong focus on
  • Financial security
  • Value creation
  • Supporting the development and ownership of the family’s strategic assets
in accordance with the Kirk Kristiansen family values.
Core Values
  • Strong performance – High ambition level
  • Entrepreneurship and innovation
  • Honesty, openness and mutual respect
  • Personal freedom and tolerance to diversity
  • Respect and due care in all human interaction
  • Social responsibility and positive impact

KIRKBI wants to act as a responsible investor with a high ethical standard. This is reflected in the way we conduct our business and in the way the companies we invest in are operated. Acting on this basis, we will act as a good member of society, support the LEGO brand and the long term value of the assets.